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It’s no secret that Apple and Android users alike rely on the search function within their respective app stores. In fact, Techcrunch quoted the Forrester Research Group survey that 63% of all iOS user discovery occurs while browsing through various options in searches just like yours; 58 percent of Android OS counterparts show up here as well!
Statistics – Techcrunch
This means showing up higher than others who do not have your specific needs at heart will help drive more app downloads, leading you towards becoming successful after all.
What does App Store Optimization mean?
The goal of App Store Optimization, or ASO for short, is to make your app visible and accessible in the Apple store so that more people can find it. The process relies on some pretty standard SEO principles like investing time into search engine rankings but instead focuses those efforts on getting higher visibility within apps themselves through updating content regularly, which keeps users coming back again because they know what will happen next.
Best App Store Optimization Services to Look For to Get More Downloads
1. Rigorous Keyword Research
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Keywords are an essential part of an app’s SEO strategy. They help potential users search for your application, and using relevant keywords will increase its visibility in stores – so it pays to know what they are.
You should strategically place these words throughout various sections on listings like description or overview/ Introduction before submitting a build (or multiple times). Without careful planning from start to end with keyword research at each step along the way, there’s no telling where pesky errors might pop up that could sink any chance you’ve got left.
When looking for keywords, it is essential to consider what your ideal audience would use when searching. You also want to see how competitive a keyword will be and if there have been any recent searches done on that particular term or phrase to determine whether ranking higher than competitors might pose some problems too.
2. Header / Title
If you’re looking to make your app stand out in the app store, the title must include keywords. These will typically help rank higher for searches containing them and allow more potential users who may not know about all aspects of what exactly our product does or how we can solve their problem but want something simple enough they’ll try us because we’ve got an “easy” button on there somewhere.
Keywords or keyword optimization are an essential part of SEO, but they can also make your title look overwhelming. Try to find that balance between including all the right keywords without making it too long or tedious for people who just want something quick and easy on their commute home.
The Google Play Store has a limit of 30 characters for the title versus 255 in Apple’s App Store, which means you’ll want to narrow down your keywords. Keyword stuffing is just as bad for your ASO ranking as in SEO. So make sure you don’t overdo it with keywords and keep titles short.
3. Keyword-rich Description
One of the most important aspects of getting your app in front of a customer’s eyes is providing them with information about what it does, how much they’ll enjoy using that functionality, and where exactly their experience can lead from there. The description field on Google Play seems like an ideal place for keywords because whoever edits or reads this will be able to understand whether said words match up against anything specific inside our apps.
But Apple uses different methods, which means more work has been put into making sure everything falls within appropriate guidelines before publishing – meaning less chance you have when trying to promote yourself through organic marketing channels.
To make your description enticing and interesting for readers of all types, use the 4000-character limit on Google Play. Spend time crafting compelling content without sacrificing keyword-rich copy that will catch users’ attention in a sea or search algorithms–you still need both.
The App Store doesn’t show users more than five lines of text unless they click through to read it, so you need a compelling opening statement. For some apps, this may mean listing key features or providing significant benefits; for others, all that’s needed are strong enough words in the first few sentences which capture interest immediately and make them want to go on reading.
4. The Detailed yet Captivating Visuals
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Your app store icons, preview videos, and screenshots are like the first impression for potential users. Make sure that you use eye-catching visuals on both your iOS store listing page and on social media platforms like Facebook, Twitter, or Instagram, where people often share their thoughts with friends via these channels before downloading something new. It is essential to include the most crucial screenshot first, as this will be what displays in your users’ feeds.
The Key Factors That May Affect the App Store Rankings
The algorithms that decide what apps rank higher in an app store are different for each one. However, there are some common factors among all the most popular stores like Google Play and Apple App Store, namely: the size of the user base, the number of reviews uploaded by developers, and ratings from other players on those platforms before they were available to download onto your device.
1. Number of Downloads
Luckily, you don’t need to rely on luck when it comes down to how many times your app will be downloaded. We can work hard and smart with App Store Optimization services (ASO), which optimize an application for maximum exposure in Apple’s App Store or Google Play.
The more organic installs you get from people who find out about your great product through search engines like Bing instead of Facebook links–the better!
2. Reviews & Ratings
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The goal is to create a high-quality user experience, and one-way developers can do this are through the ratings and user reviews that their customers leave them. The higher these ratings go up on App Store, the more people will find out how great your app works! It’s essential for developers also try hard at getting negative reviews resolved quickly so as not to discourage potential buyers from giving feedback to help improve future versions of both products/services, thus boosting sales even further than before.
3. Consistency in Downloads
When it comes to the ranking of your app in search results, faster downloads are better. This is because they mean more exposure for you and higher rankings with less time spent waiting on users who haven’t downloaded yet or installed an update from before launch day (when things get hectic). To improve download velocity, there are a number of strategies such as optimizing keywords & descriptions that can help make sure people find what they’re looking for quickly, so the accidental stumble upon experiment lasts longer!
4. Rate of Uninstalls
A bad user experience can result in the loss of downloads and rankings. You should always make sure that your app’s descriptions are relevant, accurate, engaging with clear information about what it does for users, as well as seamless glitches-free thorough testing before release.
It may seem like an obvious point, but one worth mentioning again – if many people who download your application decide not to use them, then this will likely cause their ratings (and thus potential successes) to go down because they’ve had poor interactions within seconds or minutes after installation! There is nothing worse than getting excited by how much progress has been made only too quickly discovered.
Final Note
If you’re not taking advantage of App Store Optimization services(ASO) and other strategies to increase your app’s visibility, then it might be time for a change. With almost 65% coming from search traffic within the store – one search engine optimization technique is enough-you are throwing away an incredible opportunity! While app store optimization agencies can do App Store Marketing, which certainly helps with downloads, there can also come free wins if ASOs work well without spending any money at all.
If you are looking for a go-to agency for creating your next big idea, contact our mobile app development team and marketing team. We start with an idea and work together until you’ve achieved everything from start to finish, including digital marketing for your applications – all in a single package! Get a quote to begin your dream projects!
Frequently asked Questions
1. What are app store optimization services?
App store optimization is a strategy used to help improve your mobile app’s ranking in Apple Stores, Google Play Books, as well as Windows Store. It can also be called out for its more formal name: Mobile App SEO or App Store Marketing.
2. Do apps need SEO?
The foundation of your online presence in organic search optimization should be a crucial part of developing an effective App Store Optimization strategy for mobile apps. There are countless techniques that can directly benefit from this style or technique and make their way into organic downloads and better rankings on store shelves: keyword research and targeting, among others.
Oviya is an experienced technical writer at Squash Apps. She has hailed from Coimbatore, who is a Literature graduate & fond of penning words that fall right into the contexts! She is a Numismatist, Potterwala, Blogger & has an interest in stories that make a difference in the world! Find me on Linked In!
